Equinox names Anheuser-Busch CEO Brendan Whitworth to lead the fitness chain and says refinancing provides more than $1 billion for growth.
Equinox Hires Anheuser-Busch Boss As CEO, Lines Up $1B+ For Growth
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Commercial Gym Operations
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Adidas-Backed ATHX Games Expands Across US
ATHX Games plans competitions in six U.S. cities in 2027, its first major U.S. expansion, as functional fitness racing attracts new competitors.
Fitness International’s Club Studio Expands In LA
Fitness International plans two more Club Studio locations in Los Angeles, but has not announced opening dates or full amenity details.
The LIV Method To Expand NYC Footprint, Open Largest Studio Yet
The LIV Method plans to open its third Manhattan studio at 2 Gansevoort in January 2027, with training and recovery services across 12,000 square feet.
World Gym Plans 30 Thailand Clubs As Global Fitness Giants Target Market
World Gym plans 30 Thailand clubs in five years and has leased a second Bangkok site set to open in early 2027.
Toronto’s Reformd To Enter US, Plans World’s Largest Lagree Studio
Toronto-based Reformd plans to open a 37-machine Lagree studio with recovery services in Calabasas in January 2027.
Upskilling, Empathy Are Keys To AI Change Management
Home care executives say staff training, empathy and phased rollouts are key to AI adoption, as survey respondents cite trust and buy-in gaps.
Gyms See Foot Traffic Spike In August, Shaking Off Q2 Concerns
HFA data show U.S. gym visits rose 2.4% in August 2026, led by high-value, low-price gyms, after most categories saw Q2 declines.
Equinox To Open High-Performance Club In NYC
Equinox Terminal Warehouse opens Nov. 10 in West Chelsea, with a 7,000-square-foot strength floor, reformer Pilates and recovery amenities.
CorePower Yoga Plans 20+ New Studios In Key Markets Across US
CorePower Yoga expects to open more than 20 studios in 2026, including sites in Brooklyn, Miami, Nashville and markets new to the chain.
