The LIV Method To Expand NYC Footprint, Open Largest Studio Yet
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The LIV Method plans to open its third New York City location at 2 Gansevoort in Manhattan in January 2027. At 12,000 square feet, it will be the brand’s largest studio yet, offering private, semi-private and group training alongside recovery amenities.

The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan in January 2027, adding a third New York City location and its largest site to date. The family-owned boutique fitness company says the studio will bring its private, semi-private and group training model, along with recovery amenities, to the Meatpacking District and West Village area.

The planned studio will offer private, semi-private and group training, according to Athletech News’ report. Amenities are expected to include cold plunges, a sauna and practitioner treatments. The company describes its approach as individualized: sessions are shaped around assessments of each client’s strengths and weaknesses and include strength, cardio and dynamic mobility movements. Those descriptions reflect the brand’s stated methodology, not independently verified health outcomes.

The location is in a building identified as a designated New York City landmark and part of the Greenwich Village Historic District, according to the report. The real estate deal was brokered by Dennis Healthcare. The new site will extend the brand’s presence beyond its existing Midtown East and Upper East Side locations, placing it in a different part of Manhattan.

The LIV Method’s current studios also offer IV therapy, Athletech News reported. The source material does not say whether that service will be available at 2 Gansevoort, so it should not be assumed as part of the new location’s announced offering. The company is self-funded, according to the report, and has said it may enter markets beyond New York in the future, but has no firm expansion plans outside the city.

At a glance
announcementWhen: Planned opening in January 2027
The developmentThe LIV Method announced plans for a 12,000-square-foot Manhattan studio at 2 Gansevoort, scheduled to open in January 2027.

A Third Studio Reaches Lower Manhattan

The planned opening would give the LIV Method a presence in a new Manhattan neighborhood while increasing its local capacity. A 12,000-square-foot site is a substantial addition for a boutique operator offering several training formats and recovery services. The location could broaden the brand’s reach to residents, workers and visitors in the Meatpacking and West Village area, though the company has not disclosed membership targets or expected attendance.

The studio’s scale and positioning also offer a measure of how the company is choosing to grow: it is adding a larger local site rather than announcing a confirmed move into another city. The project is relevant to New York’s fitness market because it adds another operator combining coached workouts with recovery amenities. The announcement alone does not establish how the studio will perform or how its services compare with competitors.

From Two Manhattan Studios to Three

The LIV Method is a New York City-based boutique fitness brand offering individual, small-group and group training. Before this announcement, it operated locations in Midtown East and the Upper East Side. The 2 Gansevoort studio would be its third city location and its first in the Meatpacking/West Village area.

Founder Matt Sauerhoff and chief operating officer Danielle Krinsky described the company’s growth approach in a joint statement to Athletech News: “We don’t just enter a neighborhood; we become part of its fabric.” They said the new studio would bring the brand’s personal approach to a new community. Their comments express the company’s aims; they do not establish how the neighborhood will respond.

The report says the business is family-owned, family-operated and self-funded. It also says the company sees potential for future expansion beyond New York, while making clear there are no firm plans yet. The Gansevoort announcement is therefore a confirmed local expansion plan, not a confirmed launch in another market.

“2 Gansevoort is the next neighborhood we call home. We don’t just enter a neighborhood; we become part of its fabric.”

— Matt Sauerhoff, founder, and Danielle Krinsky, chief operating officer, in a joint statement to Athletech News

Opening Details Still to Come

The reported opening date is January 2027, but the source material does not provide a specific day or say whether the schedule is subject to change. Further operational details, including pricing, membership availability, class schedules and staffing, have not been reported.

It is also unclear whether IV therapy, which is offered at the brand’s existing sites, will be available at 2 Gansevoort. The report identifies cold plunges, a sauna and practitioner treatments as planned recovery features but does not explain the treatment menu or who will provide those services. The company has not announced a definite timeline or location for any expansion beyond New York.

More Studio Plans Before 2027

The next major milestone is the planned January 2027 opening at 2 Gansevoort. Before then, the company may release practical information on memberships, programming, pricing and the availability of specific services. Those details have not been included in the report, and no further announcement date is specified.

For now, the confirmed development is the plan to add a third Manhattan studio at the stated address and size. Any move into markets outside New York remains a possibility described by the company, rather than a scheduled next step.

Key Questions

Where will The LIV Method’s new studio be?

The planned location is 2 Gansevoort, in the Meatpacking District and West Village area of Manhattan.

When is the studio expected to open?

The reported target is January 2027. No specific opening day has been announced in the source material.

How large will the new location be?

The studio is planned to cover 12,000 square feet, making it the largest LIV Method location to date, according to the report.

What services are planned for 2 Gansevoort?

The studio is expected to offer private, semi-private and group training, plus cold plunges, a sauna and practitioner treatments. The report does not confirm whether IV therapy will be included.

Is The LIV Method expanding beyond New York?

The company has expressed interest in entering other markets over time, but the report says it has no firm plans yet for expansion beyond New York.

Source: rss

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