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ATHX Games plans to hold competitions in San Diego, Las Vegas, Denver, Nashville, New York and Chicago in 2027, marking its first major expansion into the U.S. The Adidas-backed company says it expects about 80,000 athletes across 45 events worldwide that year; the city lineup is announced, but event dates and U.S. participation figures have not been detailed.
ATHX Games plans to stage competitions in six U.S. cities in 2027, bringing its Adidas-backed functional fitness format to San Diego, Las Vegas, Denver, Nashville, New York and Chicago. The company’s announcement marks its first major expansion into the U.S. as competition grows in the fitness-racing market.
The U.K.-founded company describes ATHX as a 2.5-hour competition combining strength, endurance and metabolic conditioning. Participants can compete alone or in pairs in Lite, ATHX and Pro divisions, which use different weights and movement standards for different fitness levels. The company has not provided dates or venue details for the six U.S. events in the supplied announcement.
ATHX uses separate strength, endurance and MetCon zones, with planned periods for rest and recovery. That differs from Hyrox’s standardized race format of eight one-kilometer runs, each paired with a workout station. Both formats compete for athletes and attention in the expanding market for organized fitness events.
ATHX co-founder and CEO Mark Hartnett-Morgan said the U.S. rollout is planned with Adidas. The company forecasts approximately 80,000 athletes across 45 events worldwide in 2027, spanning more than 18 countries. That is an ATHX projection for its global calendar, not a published estimate of U.S. attendance.
Six Cities Test ATHX’s U.S. Reach
The six-city plan gives ATHX a chance to introduce its format across several U.S. markets, rather than relying on its existing U.K. presence and international events. For participants, it could create more opportunities to enter a structured fitness competition, including divisions intended for different experience and ability levels. Whether that translates into sustained local participation will depend on event execution and demand.
The expansion also adds another competitor to a category whose visibility has grown alongside Hyrox. Adidas’ backing gives ATHX an association with a major sportswear company as it builds its U.S. presence, though the announcement does not specify the partnership’s financial terms or operational scope. The broader significance is the competition among event brands to attract athletes, sponsors and investment with distinct formats.
ATHX Enters a Crowded Fitness Race
ATHX’s announcement comes before its inaugural World Finals in Lisbon, scheduled for Nov. 27-29. The company has also taken part in fitness events in the U.S.: Athletech News reported that ATHX brought its format to New York City during the Strong New York fitness festival earlier this month. That appearance preceded the announced 2027 city expansion.
Hyrox has helped popularize competitive fitness through a recognizable endurance-heavy format. Other concepts are also seeking a place in the category. Athletech News reported that Xenom, a developing competition concept backed by Hyrox co-founders Christian Toetzke and Moritz Fürste, is designing a format intended to test athletes across multiple fitness disciplines. The source describes Xenom as still developing its approach; it is not an ATHX partner.
““Bringing ATHX Games to the US in 2027 is a massive milestone for us, and doing it with Adidas allows us to deliver an unparalleled event experience.””
— Mark Hartnett-Morgan, ATHX co-founder and CEO
U.S. Dates and Attendance Remain Open
The announcement names six cities and the year 2027, but does not give specific dates, venues, ticketing plans or registration details. It also does not state how many events will take place in the United States, how the schedule will be divided among cities, or what attendance ATHX expects at each location.
The company’s global forecast of about 80,000 athletes across 45 events is a projection, not a reported result. The announcement does not provide the assumptions behind that forecast, financial details of the Adidas partnership, or evidence about how many U.S. participants ATHX has already attracted. Those details will be needed to gauge the scale and commercial reach of the expansion.
World Finals Before U.S. Rollout
The next listed milestone is ATHX’s inaugural World Finals in Lisbon on Nov. 27-29. The company’s announced U.S. events are planned for 2027, but a more detailed schedule has not been provided in the source material. Athletes and prospective attendees will need further announcements for dates, venues, entry requirements and registration.
Further details about the event calendar should also clarify how ATHX intends to deliver its projected 45 competitions across more than 18 countries. Until those plans are released, the confirmed development is the six-city U.S. expansion plan—not a complete schedule or a guarantee of attendance.
Key Questions
Which U.S. cities are on ATHX’s 2027 plan?
ATHX named San Diego, Las Vegas, Denver, Nashville, New York and Chicago. Specific venues and event dates have not been announced in the supplied report.
What kind of competition is ATHX?
ATHX describes its event as a 2.5-hour functional fitness competition combining strength, endurance and metabolic conditioning. Competitors can enter individually or in pairs, in Lite, ATHX or Pro divisions.
How does ATHX’s format differ from Hyrox?
ATHX uses separate strength, endurance and MetCon zones, with built-in rest and recovery periods. Hyrox uses a standardized sequence of eight one-kilometer runs and eight workout stations.
Has ATHX confirmed dates or U.S. attendance estimates?
No dates, venues or U.S.-specific attendance forecasts are included in the announcement. ATHX did project about 80,000 athletes across 45 events worldwide in 2027, but that figure is a company forecast, not a U.S. turnout estimate.
Source: rss
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