TL;DR
New Zealand-founded water brand Anew is expanding in the United States with American spring water, U.S. bottle manufacturing and distribution aimed at retail, hospitality, wellness and fitness businesses. The company has published tests reporting no microplastics in one submitted water sample, no detections among 14 PFAS compounds tested and no BPA or BPS in tested bottle bodies; those findings apply only to the samples and substances analyzed.
New Zealand-founded water brand Anew is expanding in the United States with American-sourced spring water and domestic bottle manufacturing, while publishing laboratory reports on microplastics, selected PFAS compounds and bottle materials. The rollout targets retail, hospitality, wellness and fitness businesses, and the test results are limited to the specific samples and substances examined.
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Anew says its new U.S. water comes from a protected underground artesian aquifer and is bottled without reverse osmosis or artificial remineralization. The company describes its reusable bottle and cap as plant-based, lightweight and dishwasher-safe. It says U.S. bottle manufacturing began in October 2026.
For its microplastics testing, Anew submitted a bottle of water filled in New Zealand after it had traveled by sea to Los Angeles without climate control, been trucked to Las Vegas and spent 2.5 months in storage. The company said the journey was meant to reflect conditions a bottle could encounter before reaching a customer. EMSL Analytical’s report, dated May 5, 2025, found no microplastics in the single sample within the method’s detection limits. The analysis used microscopy and Fourier transform infrared spectroscopy and referenced ISO 24187:2023 and other analytical guidance.
Anew also publishes a water-testing report that found no detections among 14 PFAS compounds analyzed using EPA Method 537.1. A company-prepared summary of SGS testing reports no BPA or BPS detected in the bottle bodies tested. These results do not establish that all Anew water or bottles are free of those substances; they describe only the tested samples and analytes. The company lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf among its stockists, as well as select hotels and Pilates studios. Its products are also sold through its U.S. website.
Testing Shapes Anew’s U.S. Pitch
Anew is entering a U.S. market where customers and businesses are paying attention to both water quality and packaging. Its approach combines reusable, plant-based bottles with publicly available testing documents, giving prospective buyers evidence to examine rather than asking them to rely only on marketing claims. That may help the brand distinguish itself as it seeks placements in retail stores, hotels and fitness settings.
The reports also illustrate the limits of product testing. A result from one submitted water sample can describe what was detected in that sample using that method; it cannot establish what every bottle contains or rule out particles below the method’s detection capability. The PFAS and packaging reports likewise cover defined groups of compounds and specific materials. Readers should treat the documents as bounded test results, not blanket guarantees.
Those distinctions matter as attention to tiny plastic particles grows. The U.S. Environmental Protection Agency included microplastics in its draft Sixth Contaminant Candidate List in April 2026, a list used to identify contaminants for consideration in future drinking-water regulatory decisions. Listing is not a federal drinking-water limit, and it does not resolve how testing results from different methods should be compared.
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How Anew Built Its Testing Case
Anew’s testing story centers on a bottle tested after a long shipping and storage route, rather than a sample taken directly from a production line. Founder Jayden Klinac said the company wanted to examine what customers might actually drink after a product’s journey through distribution. The sample’s reported route—New Zealand to Los Angeles, then Las Vegas—was intended to approximate handling before sale, according to Anew.
Broader research has reported plastic particles in bottled water, but the methods and measured particle sizes differ. A 2024 study in the Proceedings of the National Academy of Sciences reported an average of about 240,000 plastic particles per liter across samples from three bottled-water brands; about 90% were nanoplastics. That study’s findings are not directly comparable with Anew’s test, which did not establish the absence of nanoplastics. The reported value belongs to that study’s samples and method, not to bottled water generally.
Anew’s U.S. rollout combines this testing material with a shift in supply and manufacturing. The company says its American spring water and domestic bottle production will support growth across retail, hospitality, wellness and fitness. Its stated stockists and business placements provide examples of current distribution, but do not establish the scale or geographic reach of the expansion.
What The Lab Reports Cannot Show
The published microplastics result covers one submitted sample and reports no particles within the method’s detection limits. The available information does not establish how many repeat samples were tested, whether results vary between batches, or how the findings apply across the full product range. The test also does not establish the absence of nanoplastics, which require different detection approaches.
The PFAS report covers 14 named compounds using EPA Method 537.1; it does not establish the absence of every PFAS compound. The BPA and BPS statement is based on a company-prepared summary of SGS testing on bottle bodies, and the supplied information does not give the full testing scope or results for every packaging component. None of the cited findings is a blanket certification that all products are free of all contaminants.
The size of Anew’s U.S. expansion is also not specified. The company identifies several stockists and selected hospitality and Pilates locations, but the number of outlets, production capacity, pricing and planned distribution schedule are not provided in the available report.
Distribution And Production To Track
Anew says it is pursuing wider distribution across U.S. retail, hospitality, wellness and fitness businesses, with products available through its U.S. website and named stockists. The next visible indicators will be additional retail or hospitality placements and further details about the reach of its domestic manufacturing.
Readers may also look for more information about the testing program, including whether Anew publishes repeat results across multiple samples and batches, the detection limits used, and full reports for packaging components. No additional test release, distribution milestone or production target is specified in the source material.
Key Questions
What is Anew announcing in the United States?
Anew is introducing American-sourced spring water and says it began domestic bottle manufacturing in October 2026. It is pursuing distribution through retail, hospitality, wellness and fitness businesses.
Did the microplastics test find any in Anew’s water?
EMSL Analytical’s report dated May 5, 2025, found no microplastics in one submitted sample within the method’s detection limits. That result applies to the sample and method used; it does not establish that every bottle is free of microplastics or nanoplastics.
What did Anew’s PFAS and bottle tests report?
Anew’s water-testing report lists no detections among 14 PFAS compounds tested using EPA Method 537.1. A company-prepared summary of SGS testing reports no BPA or BPS detected in the bottle bodies tested. Both results are limited to the substances and samples examined.
Where can U.S. customers find Anew products?
Anew lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf among its stockists, along with select hotels and Pilates studios. The company also sells through its U.S. website.
Source: athletechnews.com
