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ATHX Games and Belfast-based Blk Box have extended their global equipment partnership through the 2028 season. Blk Box will continue supplying competition equipment as ATHX expands across the U.K., Europe and the United States; financial terms and further international event plans were not disclosed.
ATHX Games and Blk Box have extended their global equipment partnership through the end of the 2028 season, keeping the Belfast-based manufacturer as the competition series’ official supplier as ATHX grows its events in the United States and other markets. Blk Box will continue to provide rigs, barbells, plates and other equipment for competitions worldwide, according to Athletech News.
The renewed agreement continues a partnership that began in October 2024. Its stated scope includes ATHX events in the U.K., Europe and the United States, with further international expansion planned. The companies did not disclose the financial terms of the extension or specify which additional countries might host events.
Blk Box founder Greg Bradley said the company had supplied equipment as ATHX expanded from Europe into the U.S. He said the manufacturer’s role extends beyond competition venues: Blk Box also works with gyms and coaches on competition-ready training spaces and supports ATHX simulation events.
Bradley previously told Athletech News that the arrangement had helped generate equipment sales to ATHX affiliate gyms in the U.S., including orders for strongman sandbags and plyometric boxes. The companies have also discussed potential product collaboration, but the report did not identify any resulting products or a release schedule.
A Partnership Beyond Competition Day
The extension gives ATHX continuity in its equipment supply as it expands its event footprint, while giving Blk Box an ongoing route to reach American athletes, gyms and operators. The arrangement links equipment used at competitions with products and training spaces used by people preparing for those events.
For Blk Box, the deal is part of a broader effort to grow in North America, rather than evidence by itself of a particular sales outcome. Bradley has described the U.S. as a growth opportunity, and the company has been developing relationships with commercial gym operators, fitness brands and sporting organizations. The report cites prior sales to ATHX affiliate gyms, but provides no figures establishing how much revenue those sales generated.
For athletes and gym owners, the practical effect is that Blk Box equipment is expected to remain part of ATHX competitions through 2028. The extension does not, on the information available, establish changes to event formats, athlete access or competition rules.
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ATHX’s U.S. Expansion and Blk Box
ATHX is a hybrid fitness competition series combining elements of strength, endurance and functional training. Athletech News reported that the series has held U.S. competitions in Miami and Houston and is backed by Adidas. The extension comes as hybrid competitions draw attention from participants seeking events that combine multiple types of physical challenge; the report names Hyrox as another brand active in the space.
Blk Box is a Belfast-based manufacturer specializing in strength and functional fitness equipment. Athletech News reported that the company recorded revenue of £26.7 million in 2025, up 36% year over year. It also cited PureGym, Equinox and Soho House among the company’s clients. Those details provide business context for Blk Box’s international expansion, but do not establish that the ATHX agreement caused the reported revenue growth.
The partnership’s initial 2024 term aligned with ATHX’s expansion across Europe and into the U.S. The new agreement carries the equipment relationship forward for several more seasons, while the source report says the series intends further international growth without naming specific dates or destinations.
“When we first partnered with ATHX in 2024, we could see the potential in what they were building. Since then, the competition has expanded across Europe and into the US, and we’ve been there supplying the equipment.”
— Greg Bradley, Blk Box founder, as quoted by Athletech News
Terms and Expansion Plans Still Undisclosed
The report does not state the financial value of the renewed agreement, whether the extension changes the responsibilities or volume of equipment supplied, or whether either company has committed to a specific number of events. It also gives no confirmed timetable or list of countries for ATHX’s planned international expansion.
Although the companies have discussed developing products together, no products, design details or launch dates were announced. The report also does not quantify equipment sales linked to ATHX affiliate gyms or separate the partnership’s contribution from Blk Box’s wider business performance.
Equipment Supply Through 2028
Under the announced extension, Blk Box is set to continue supplying ATHX competitions through the end of the 2028 season. ATHX’s future events and any additional international locations will determine where that equipment is used, but the source report does not provide a schedule beyond citing its existing U.S. events and plans to expand further.
Further details may emerge if the companies disclose event locations, product collaborations or new commercial arrangements. For now, the confirmed next step is the continuation of the global equipment partnership under the renewed term.
Key Questions
What did ATHX Games and Blk Box announce?
They extended their global equipment partnership through the end of the 2028 season. Blk Box remains ATHX’s official global equipment partner.
What equipment will Blk Box supply?
The report says Blk Box will continue supplying rigs, barbells, plates and other equipment for ATHX competitions worldwide.
Where does the partnership apply?
The agreement covers ATHX events in the U.K., Europe and the United States. Further international expansion is planned, but no additional countries were named.
When did the partnership begin, and how long will it continue?
The partnership began in October 2024. The renewed agreement runs through the end of the 2028 season.
Were financial terms or new products announced?
No financial terms were disclosed. The companies have discussed possible product collaboration, but the report names no specific products or launch dates.
Source: athletechnews.com
