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Bayada has named Melanie Sponholz its chief compliance officer, according to her LinkedIn profile; she previously served as the company’s deputy compliance officer. Comfort Keepers appointed Jessie Brumbach chief marketing officer, with responsibility for marketing, communications and franchise growth support. The source report also lists leadership changes at several other home-care organizations.
Bayada Home Health Care has named Melanie Sponholz its chief compliance officer, while Comfort Keepers has appointed Jessie Brumbach as chief marketing officer, according to a report by Home Health Care News. The appointments put new executives in charge of compliance at Bayada and marketing and communications at Comfort Keepers, both sizable providers in the home-care sector.
Sponholz’s appointment was identified in a post on her LinkedIn profile, according to Home Health Care News. She previously served as Bayada’s deputy compliance officer. Before joining the provider, she taught as an adjunct professor at Fordham University School of Law and held chief compliance officer roles at private equity firm Waud Capital and home infusion therapy company BioScrip, the report said.
Bayada is based in Pennsauken Township, New Jersey, and provides home health, personal care, companion care, private-duty nursing and other health services across 22 states, according to the report. No additional details about Sponholz’s start date, reporting structure or specific priorities in the new role were provided.
Brumbach will oversee Comfort Keepers’ integrated marketing and communications strategies, support its franchise network and oversee growth strategies, the company said. She previously served as chief marketing officer at home-care technology company Honor and at Home Instead. Honor acquired Home Instead in 2021, according to the report. Comfort Keepers, headquartered in Irvine, California, provides in-home personal, companion and specialty care for older adults through about 600 locations in the United States and Canada.
Leadership Across Home-Care Networks
The appointments place experienced executives in two functions that support the operation and growth of home-care businesses. Compliance oversight is relevant to a provider delivering services across multiple states, where operations involve health-care rules and differing state requirements. The source report, however, does not describe any specific compliance issue or change in Bayada’s policies tied to Sponholz’s appointment.
At Comfort Keepers, the CMO role connects brand and communications work with support for a large franchise network. The company says Brumbach will help with growth strategies, but it has not announced specific targets, planned campaigns or changes to its franchise model. The appointments are part of a wider set of leadership moves in home care described in the same report, illustrating ongoing executive hiring across providers and industry organizations.
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Other Home-Care Executive Moves
Home Health Care News also reported several other appointments. VNS Health promoted Thomas Cocozza to senior vice president of its personal care business line. Cocozza joined the organization in 2005 as a statistical analyst and most recently served as vice president of operations from 2024 to 2026, according to the report. VNS Health provides home health aide, personal home-care and specialty services in New York City and nearby counties.
The Home Care Association of America named Damon Terzaghi vice president of public policy, with a focus on Medicaid and home- and community-based services policy. HomeWell Care Services appointed Leslie Poteet executive vice president of franchise operations as it plans to expand beyond its reported 120 operating locations. Touching Hearts at Home named Catia Morgan senior franchise business coach. The report also listed Ennoble Care appointments for Marc Hudak and Ashley Lunkenheimer, though the supplied article text cuts off before providing further details about Hudak’s prior experience.
These developments provide sector context, but the report does not state that the appointments are part of a coordinated industry initiative. Each organization announced or disclosed its own leadership change, with different responsibilities and business needs.
““As more home care providers serve Medicaid clients, Damon’s expertise strengthens our ability to advocate for the providers and families who depend on Medicaid-funded home care.””
— Home Care Association of America, in a LinkedIn post
Appointment Details Still Limited
The report does not give the effective dates for Sponholz’s or Brumbach’s appointments, nor does it include direct comments from either executive. It also does not specify Sponholz’s compliance agenda or identify any immediate changes at Bayada. Comfort Keepers has not supplied measurable growth goals, a timeline for marketing initiatives or details about how Brumbach’s work will be evaluated.
The information about Sponholz’s appointment is attributed to her LinkedIn profile, while Comfort Keepers’ description of Brumbach’s responsibilities and Black’s remarks come from a company statement. The supplied report does not provide independent confirmation beyond those sources. More detail on the other appointments, including the Ennoble Care entries, is also absent from the provided text.
What the Companies May Clarify
Bayada and Comfort Keepers may provide further information about the executives’ start dates, reporting lines and near-term priorities. For now, the confirmed details in the report are Sponholz’s move from Bayada deputy compliance officer to CCO and Brumbach’s appointment to lead Comfort Keepers marketing and communications while supporting its franchise network.
Readers can watch for company announcements or updates from the executives for more specific plans. No additional milestones, launch dates or policy changes were announced in the source report.
Key Questions
Who is Bayada’s new chief compliance officer?
Melanie Sponholz was named chief compliance officer, according to a post on her LinkedIn profile cited by Home Health Care News. She previously served as Bayada’s deputy compliance officer.
Who did Comfort Keepers appoint as chief marketing officer?
Comfort Keepers appointed Jessie Brumbach as CMO. The company said she will oversee integrated marketing and communications, support franchisees and oversee growth strategies.
What experience does Brumbach bring to Comfort Keepers?
Brumbach previously served as chief marketing officer at Honor and Home Instead. Honor acquired Home Instead in 2021, according to the report.
When do the appointments take effect?
The source report did not provide effective dates for either appointment.
Were other home-care leadership changes reported?
Yes. The report also covered appointments or promotions at VNS Health, the Home Care Association of America, HomeWell Care Services, Touching Hearts at Home and Ennoble Care.
Source: rss
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